Browsing by Postgraduate "Juma, Chisava"

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Towards a better understanding of customer lifetime value and over indebtedness

Juma, Chisava (University of Pretoria, 2014)

Companies around the world have collected enormous amounts of data at the customer level, and are using different methodologies to understand their customers’ behaviour. However these different methodologies have not been ...
Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model

Juma, Chisava (University of Pretoria, 2023)

When tourists select an international destination to visit, the ease of obtaining a visa is seen as an important consideration. However, when the visa application process is perceived as burdensome and emotionally stressful, ...

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