Browsing by UP Author "Farquhar, Jillian Dawes"

Browsing by UP Author "Farquhar, Jillian Dawes"

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  • Farquhar, Jillian Dawes; Robson, Julie (Sage, 2017-06)
    Selective demarketing is a strategic option for a firm to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship ...
  • Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie (Elsevier, 2020-05)
    The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good ...