The central aim of this research was the investigation of the preference that South Africa’s black consumers have for black professional service providers in the legal, medical, accounting and auditing professions. This ...

In difficult economic conditions, firms constantly strive for competitive advantage. Extant theory suggests that favourable supplier perceptions of a buying firm can contribute significantly towards a buying firms pursuit ...

The banking sector has led the implementation of Corporate Social Responsibility (CSR) programmes thereby not only demonstrating good reputation and financial sustainability, but further offering a strong business case for ...

South Africa has a struggling economy, and businesses are under pressure to perform amid strong external market pressures. Businesses, therefore, must investigate all opportunities, including looking internally at performance ...

Although multinational firms have placed considerable efforts to improve the safety profile of infant formula milk to best mimic breastmilk, the negative health impacts for both mother and baby remain a threat. For this ...

Until fairly recently, South Africans' opportunities for sports spectatorship were limited to real life events or traditional media, such as linear television. Due to the proliferation of streaming services and media content ...

This study aims to evaluate the factors of brand legitimacy that influence consumers to switch to purchasing new Asian car brands from established car brands. The study is conducted in the context of South Africa, outlining ...

The impact of climate change is a global challenge. The recent flooding events in South Africa are a constant reminder that this cannot be business as usual. There is a global agreement that climate change is caused by the ...

As chair of the WCED, Gro Brundtland was explicit that economic growth needs to be both environmentally and socially sustainable for future generations to thrive. However, social sustainability is the most vague and least ...

The integration of electronic commerce (e-commerce) and social media has facilitated a new way for consumers to shop and socialise, through what is today known as social commerce (s-commerce). The rise in internet penetration ...