Status concerns are noteworthy within a modern society as it is a key feature of individuals’ social reputation. Engaging in this form of thinking results in particular patterns of consumption within consumer groups. In ...

This study investigates the relative importance of diagnostic cues used by female consumers in an emerging market to evaluate work wear assortments in major South African department stores. The cue diagnostic framework was ...

Hierdie artikel fokus op die Suid-Afrikaanse kledingproduksie industrie wat in die laaste dekade aansienlik gekrimp het. Die doel van die ondersoek was om die interaktiewe bydrae van die menslike- en fisiese hulpbronne en ...

Suid-Afrikaanse vroulike Muslim-studente volg 'n verskeidenheid van kleding-praktyke. Terwyl party individue baie tradisionele Islamietiese drag dra, volg ander Westerse modes. Hierdie verskille in klere kan aan die ...

This study aimed to explore how male fashion innovators and opinion leaders differ regarding hedonic and utilitarian shopping motivations for clothing. The survey data were collected using an online self-administered ...

The purpose of this study was to explore the role that female consumers’ apparel shopping scripts play in the adoption of the Internet for apparel purchasing from a social-cognitive approach. In this study, the focus was ...

This study explores the role of important values and predominant identity in the dress practices of female Muslim students attending a university in South Africa. Data were collected through a selfadministered questionnaire ...

This study explored skills and knowledge required for merchandising professionals to fulfill their roles and perform their responsibilities in the South African apparel retail industry. The apparel merchandising competency ...

Based on the analysis of extant research, this study identified the knowledge and skills that merchandising professionals need to succeed in the retail industry. These knowledge and skills were systematically analysed and ...