Browsing by Supervisor "Van Heerden, Gene"

Now showing items 1-4 of 4

The effect of personal cultural orientations on consumer decision-making styles through consumer involvement

Isaacson, Jeff Ian (University of Pretoria, 2017)

Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching ...
Elements of internal marketing as predictors of employee satisfaction

Lubbe, Sarah May (University of Pretoria, 2013)

Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance ...
An Investigation into buyer behaviour of craft retailers in South Africa

Makhitha, K.M. (Khathutshelo Mercy) (University of Pretoria, 2013)

The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global ...
South African females' willingness to pay for ethically framed personal care products

Lynch, Anna-Mart (University of Pretoria, 2014)

The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) ...

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