Browsing by Supervisor "Mazinter, Luisa"

Browsing by Supervisor "Mazinter, Luisa"

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  • The relevance of traditional retail banks to the millennial generation consumer 
    Rossouw, Adrienne (University of Pretoria, 2015)
    This research project explored the relevance of traditional retail banks to millennial consumers and the possible drivers of this relevance. Given the change in values and expectations of the millennial generation as well ...
  • The role of social media in enhancing investor relations in South Africa 
    Lujiza, Babalwa (University of Pretoria, 2012-09-21)
    The purpose of this research has been to understand the profession and discipline of investor relations in publicly listed entities in South Africa, and their response to the opportunities and threats of using social media ...
  • What you say? Word of mouth within social media 
    Rennison, Robyn (University of Pretoria, 2011)
    This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that electronic WOM (eWOM) has on marketing campaigns. Quantitative descriptive ...