The Base of the Pyramid (BoP), the world’s four billion poorest people, represents an opportunity for large companies to grow their revenue. However, the challenges in the BoP require organisations to adopt an entrepreneurial ...

In South Africa, the penetration rate of Cellphones is greater than 100 percent. South African banks are leveraging off this technology by providing a bouquet of financial services via the Cellphone – Cellphone banking. ...

Firms targeting high-income consumers are finding their markets becoming increasingly saturated and this has caused a shift in focus to the extensive base of low-income consumers. The opportunity and wealth that is present ...

In and amongst the institutional chaos of Africa lies a wealth of business potential for multinational corporations (MNCs) worthy of entry. This research study investigated the effect of political, regulatory and societal ...

Internationally, governments have recognised the constraints facing their citizens with regards to access to affordable, quality healthcare services. This development is evident in South Africa where the majority of the ...

ICT is a key driver of employment, growth, and innovation in various economic sectors (Schröder, des IfM Bonn, Wirtschaftsbeobachtung, & im Mittelstand, 2011). It therefore becomes important to understand the factors which ...

The purpose of the research was to investigate the proposition that current Microfinance solutions are not adequate for Microenterprises operating at the Base of the Pyramid. The research proposes Microfinance solutions ...

The increasing mobile penetration rates in Africa provide an interesting opportunity to mitigate financial exclusion on the continent. Through mobile phone applications that provide an electronic store of value that sits ...