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Browsing by Subject "S-O-R framework"
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Kuhn, S.W.; Petzer, Daniël Johannes
(Routledge, 2018)
The study proposes a model for fostering customers’ purchase intentions from online retailer websites in an emerging market context through the application of the S-O-R framework. The research design is descriptive and ...
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Sorgdrager, Douwes
(University of Pretoria, 2021)
While consumers are shifting towards online clothing purchases globally, South Africa, a
developing economy with well-developed infrastructure, is lagging in this regard. This research
highlights significant drawbacks ...