Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Kuiper, Angelique; Saar, Honorata Maria
(Southern African Alliance for Sport Science, Physical Education and Recreation, 2008)
When detailed product information is not available to consumers inferences are made
using product cues to reduce uncertainty and to form perceptions of products.
Advertisers can make use of sport sponsorship and sport ...