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Browsing by Author "Maree, Tania"
Now showing items 1-15 of 15
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Van der Merwe, Kelsey; Maree, Tania (Wiley, 2016-07)More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been ...
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Maree, Tania; Van Heerden, Gene (Emerald, 2021-02)PURPOSE : The purpose of this study is to explore customer engagement (CE) in Facebook brand communities. It clusters Facebook brand fans to establish whether an existing typology holds in a diverse sample, and examines ...
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Ndhlovu, Thinkwell; Maree, Tania (Springer, 2023-08)This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
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Ndhlovu, Thinkwell; Maree, Tania (Elsevier, 2022-07)Consumer brand engagement (CBE) has attracted significant attention amongst academics and practitioners; yet, myriad conceptualizations and operationalizations exist. This research conceptualizes Service-Dominant Logic-informed ...
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Maree, Tania (University of Pretoria, 2011-06-07)Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through ...
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Wiese, Melanie; Van Heerden, Gene; Maree, Tania (International Center for Information Technology and Development, 2017-01)Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and ...
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Mutsikiwa, Munyaradzi; Maree, Tania (Inderscience, 2019-10)For decades, marketers have applied brand personality to brands and organisations in order to facilitate relationships with consumers. This phenomenon has been studied across different product categories and industries ...
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Roux, Therese; Maree, Tania (Routledge, 2022)The focus of this research was to explore consumer brand responses to the brand personality of a South African classical music radio station, Classic 1027. This study investigated how key brand responses are influenced by ...
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls Roux, Amarentia Therese; Maree, Tania (Routledge, 2021)A few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental ...
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Maree, Tania (Routledge, 2017)This article describes a sample of LinkedIn users in South Africa. The main purpose of the study reported on was to compile a consumer profile of LinkedIn users based on several measures (e.g. usage behaviour, self- and ...
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Coetzee, C.A. (Cerneels); Maree, Tania; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2014-07)The marketing of intangible services – particularly of unsought services such as those of the funeral industry – can be said to pose inherently unique challenges to marketers. Because of the unsought nature of funeral ...
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Le Roux, Irene; Maree, Tania (University of Johannesburg, 2016-04-04)ORIENTATION : This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities. RESEARCH PURPOSE : ...
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Maree, Tania; Jordaan, Yolanda (IFE Center for Psychological Studies, 2016)The paper examines female portrayals in South African television commercials, with a focus on roles and race. Advertising portrayals are generally considered reflective of the gender and racial diversity of a nation; and ...
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Maree, Tania (Taylor and Francis, 2017-03)The growing importance of social media and research interest in the field makes it imperative to consider the measures used to assess social networking site (SNS) use. The Facebook Intensity Scale has seen prolific use ...
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Maree, Tania (Routledge, 2014-06)Research on gender portrayals in advertising are prolific and mostly focus on stereotypical roles. However, there is no previous research report analysing portrayals that fall into the “other” category of female roles. ...
Now showing items 1-15 of 15