Browsing by Author "Makhanya, Bukisile P."

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Body cathexis and fit preferences of young South African women of different body shapes and ethnicity

Makhanya, Bukisile P.; Mabuza, Dumisa C. (Taylor and Francis, 2020)

Young African (109) and Caucasian (125) women of different body shapes self-reported their perceptions of an ideal figure, body cathexis and fit preferences through a questionnaire. The hourglass shape was perceived by all ...
Ethnicity, body shape differences and female consumers' apparel fit problems

Makhanya, Bukisile P.; De Klerk, Helena Maria; Adamski, Karien; Mastamet-Mason, Anne M. (Wiley, 2014-03)

This research compared body shapes, measurements, ratios and fit problems of 234 African (109) and Caucasian (125) women. A 3-dimensional (3D) full body scanner generated virtual body images from which circumferential, ...

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