Browsing by Author "Jaakkola, Elina"

Browsing by Author "Jaakkola, Elina"

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  • Editorial : Introducing interdisciplinary research in Industrial Marketing Management 
    Markovic, Stefan; Jaakkola, Elina; Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2021-02)
    Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward ...
  • How to develop great conceptual frameworks for business-to-business marketing 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Jaakkola, Elina (Elsevier, 2021-04)
    Robust conceptual frameworks are essential to building academic knowledge. Theory development involves high-quality conceptualization that integrates and builds on existing knowledge, possibly using a multi-disciplinary ...