Browsing by UP Author "Wiese, Melanie"

Browsing by UP Author "Wiese, Melanie"

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  • Omni-channel shopping experiences–to share or not to share? 
    Wiese, Melanie (Taylor and Francis, 2024)
    This study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer ...
  • Online engagement : implications of the 'like' button 
    Van Heerden, Danita; Wiese, Melanie; Van Heerden, Gene (MC Cant, 2020-12)
    The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, ...
  • Parental influence on consumer and purchase behaviour of Generation Y 
    Wiese, Melanie; Kruger, Liezl-Marie (South African Association of Family Ecology and Consumer Sciences, 2016)
    Die vaardighede, kennis en houdings om verbruikersbesluitneming te verwesenlik word bekom deur, onder andere, sosialisering. Sosialisering van verbruikers om te besluit oor die aankoop, verbruik en wegdoen van goedere ...
  • Patients’ experience sharing with online social media communities : a bottom-of-the-pyramid perspective 
    Akareem, Husain Salilul; Wiese, Melanie; Hammedi, Wafa (Emerald, 2022-03)
    PURPOSE : Despite having inadequate resources, highly impoverished patients tend to seek and share health information over social media groups to improve each other’s well-being. This study aims to focus on access to ...
  • Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens 
    Verbeek, Jade; Van der Westhuizen, Liezl-Marie; Wiese, Melanie (Policy Press, 2024)
    This study explores the role of potential donors’ gender in prosocial behaviour, using an anthropomorphic lens. Its findings could aid non-profit organisations (NPOs) in eliciting individual charitable donations and thus ...
  • Public coping discourse in response to government health crisis communication 
    Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Emerald, 2023-03)
    PURPOSE – This study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public’s power, as ...
  • The role of demographics in students’ selection of higher education institutions 
    Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (University of Johannesburg, Department of Business Management, 2010)
    PURPOSE: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. PROBLEM INVESTIGATED: The educational landscape ...
  • The role of ethnicity in the higher education institution selection process 
    Jordaan, Yolanda; Wiese, Melanie (Unisa Press, 2010-07)
    Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors ...
  • Segmenting brands' social network site (Sns) consumers : a four-country study 
    Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; Cuneo, Andres; Fazal-E-Hasan, Syed (Routledge, 2019)
    Since consumers are increasing their participation in social network sites (SNSs), more companies and brands are using SNSs to strategically communicate with consumers. This study investigates how brands' social network ...
  • Shopping on social networks : is this the storefront of the future? 
    Wiese, Melanie (Inderscience, 2021-02)
    Consumers are moving towards social networking technologies as an alternative channel for shopping. This research extended the technology acceptance model (TAM) to investigate the factors that predict Facebook users' ...
  • Social networking experiences on Facebook : a survey of gender differences amongst students 
    Wiese, Melanie; Lauer, Juanne De Wet; Pantazis, George; Samuels, Jade (University of Johannesburg, 2014-11-12)
    ORIENTATION : Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. RESEARCH PURPOSE : The study examined students’ access to social network sites and ...
  • The theory of planned behaviour and user engagement applied to Facebook advertising 
    Sanne, P.N.C. (Petra); Wiese, Melanie (AOSIS Open Journals, 2018-06-05)
    BACKGROUND : Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook ...