Abstract:
This article aims to present a culturally plausible reading of Revelation 2–3. This will be done
through the use of a social-scientific model focussing on the core values of honour and shame
in the ancient Mediterranean world. Before describing this model, the article will present a
cursory discussion on the currently received view of Revelation’s genre and Revelation 2–3. It
is argued that while the received view provides valuable historical descriptions of the ancient
Mediterranean world, this approach is inadequate to bring to the fore the underlying norms
and values found in Revelation 2–3. Using the model of honour and shame as a lens through
which to read Revelation 2–3, it becomes apparent that these seven letters are filled with
honour claims that are either confirmed, challenged or denied. In addition, honour is also
ascribed to specific communities, and in some cases, honour is redefined.
INTRADISCIPLINARY AND/OR INTERDISCIPLINARY IMPLICATIONS : Reading Revelation 2–3 through
social-scientific models engages critically with the traditional approach to these texts, and
provides a culturally sensitive and responsible reading thereof. This reading further promotes
a constructive engagement with cross-cultural anthropology.
