Harnessing choice users to use public transport in South Africa

Abstract

Many Choice Users (users who have the option to choose between private car and public transport) are quite happy using modern public transport (PT) systems like Gautrain and MyCiti in South Africa, but they seem reluctant using Metrorail, buses, and minibus-taxis. Some of them would consider those ‘traditional’ PT systems, “if only...”. The authors have explored – using a survey amongst Choice Users – what would be some of the minimum requirements / conditions for Choice Users to start considering using PT for some of their trips. Apart from long-term measures as new and faster routes, some improvements can be found by providing an assurance (insofar possible) of safety and security; information on routes, stops, times, and chances of being seated. This is to counter some of the preconceived misperceptions many of the Choice Users have on ‘traditional’ PT. If this information is provided, a first barrier to use PT is gone, and some Choice Users would be willing to give it a try. Operators (PRASA, bus companies, Taxi Associations, etc) and Transport Authorities could start providing this information of their service, to attract more passengers, and come to a slow shift in transport mode use, reduce the reliance on car traffic, and reduce the impact on climate change by transport. In addition, as a very quick win, employers can start giving such information for their staff, supported by staff that consider themselves ‘PT-Ambassadors’.