Managing omni-channel reverse logistics risk during supply chain disruption recovery in the South African fashion industry

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dc.contributor.author Ermes, Tristan
dc.contributor.author Niemann, Wesley
dc.date.accessioned 2024-08-19T10:46:44Z
dc.date.available 2024-08-19T10:46:44Z
dc.date.issued 2023-09-11
dc.description DATA AVAILABILITY : Data are stored according to institutional policy. en_US
dc.description.abstract BACKGROUND : Omni-channel retailing is blurring the lines between online and physical stores for consumers as it provides consumers with more choices, convenience and a seamless shopping experience. An integral aspect of implementing an omni-channel retail strategy is having an efficient reverse logistics process. However, retailers seem reluctant to implement omni-channel reverse logistics because of the various risk types that affect the economic wellbeing of a firm, especially during supply chain disruption recovery (SCDR) when the firm is in distress. Prior research primarily examines the risks associated with reverse logistics in a single channel. While the existing findings are promising, there is a lack of understanding regarding the specific risks involved in omni-channel reverse logistics and how to mitigate these risks in the context of SCDR. OBJECTIVES : The purpose of this study was to explore omni-channel reverse logistics risks and mitigation strategies during SCDR in the South African fashion retail industry. METHOD : The study employed a generic qualitative design using purposive sampling methods. Fourteen semi-structured interviews were conducted to collect data. The data were analysed using a thematic analysis approach. RESULTS : The study identified specific types of omni-channel reverse logistics risks. The findings indicate that omni-channel reverse logistics risk during SCDR is managed through proactive and reactive strategies such as technology implementation, collaborative relationships, quality insurance inspections, customised policy changes and disruption-specific reverse logistics teams. The findings show that mitigating omni-channel reverse logistics risk can help create a competitive advantage because of increasing customer loyalty, value recovery and profits. CONCLUSION : The findings provide valuable insight on how to manage omni-channel reverse logistics risk during SCDR and, if mitigated correctly, can contribute to a competitive advantage. CONTRIBUTION : This study expands on the current literature by identifying multiple types of omni-channel reverse logistics risks and strategies used to manage omni-channel reverse logistics risk in a SCDR context. en_US
dc.description.department Business Management en_US
dc.description.librarian am2024 en_US
dc.description.sdg None en_US
dc.description.uri http://www.jtscm.co.za en_US
dc.identifier.citation Ermes, T. & Niemann, W., 2023, ‘Managing omni-channel reverse logistics risk during supply chain disruption recovery in the South African fashion industry’, Journal of Transport and Supply Chain Management 17(0), a932. https://DOI.org/10.4102/jtscm.v17i0.932. en_US
dc.identifier.issn 2310-8789 (print)
dc.identifier.issn 1995-5235 (online)
dc.identifier.other 10.4102/jtscm.v17i0.932
dc.identifier.uri http://hdl.handle.net/2263/97713
dc.language.iso en en_US
dc.publisher AOSIS en_US
dc.rights © 2023. The Authors. Licensee: AOSIS. This work is licensed under the Creative Commons Attribution License. en_US
dc.subject Omni-channel en_US
dc.subject Reverse logistics risk en_US
dc.subject Disruption recovery en_US
dc.subject Fashion retail industry en_US
dc.subject Generic qualitative research en_US
dc.subject South Africa (SA) en_US
dc.subject Supply chain disruption recovery (SCDR) en_US
dc.title Managing omni-channel reverse logistics risk during supply chain disruption recovery in the South African fashion industry en_US
dc.type Article en_US


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