The influence of entrepreneurial bricolage and design thinking on opportunity development

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dc.contributor.author Schuld, Lindie
dc.contributor.author Joynt, Corlia Maria
dc.contributor.author Antonites, Alex J.
dc.date.accessioned 2024-07-18T13:02:45Z
dc.date.available 2024-07-18T13:02:45Z
dc.date.issued 2023-08
dc.description DATA AVAILABITY STATEMENT: Data are available upon request from the corresponding author, C.M. Joynt. It is held securely in the repository of the university and is only accessible by the researchers involved in the study. en_US
dc.description.abstract BACKGROUND: Entrepreneurial activity in an efficiency-driven economy is fundamental to economic growth, yet its sustainability and opportunities are concerning. Both entrepreneurial bricolage and design thinking could enhance opportunity development, but their effectiveness and incorporation into an integrated approach to opportunity advancement require further investigation. AIM: This study explores design thinking and entrepreneurial bricolage as facilitating constructs for entrepreneurial opportunity development, employing the design-centred entrepreneurship perspective and the conceptual framework offered by various authors; it investigates the effectiveness of the theoretical frameworks mentioned; and lastly it explores the potential of amalgamating these frameworks into a more comprehensive structure for entrepreneurial opportunity development. SETTING: The sample consisted of entrepreneurs in South Africa. METHODS: Fourteen semi-structured interviews with founders of small and medium entrepreneurial ventures in various South African industry sectors were conducted. RESULTS: Current frameworks pertaining to bricolage and design thinking proficiencies were appropriate for opportunity development and could be effectively integrated. However, some contributory factors should be included, such as organisational culture, business partners and a non-linear rather than a methodical approach. CONCLUSION: Entrepreneurial bricolage has a significant influence on developing and establishing opportunities. The value of design thinking was confirmed with a specific focus on a human-centred approach, creativity and innovation. However, contradictory to design thinking authors, entrepreneurs described the design thinking process as non-linear and disordered. CONTRIBUTION: This study provides empirical evidence to enrich the understanding of the elusive entrepreneurial opportunity development process by integrating the design-centred entrepreneurship framework with the entrepreneurial bricolage perspective into a single, more comprehensive framework. en_US
dc.description.department Accounting en_US
dc.description.department Gordon Institute of Business Science (GIBS) en_US
dc.description.sdg SDG-09: Industry, innovation and infrastructure en_US
dc.description.uri https://sajesbm.co.za/index.php/sajesbm en_US
dc.identifier.citation Schuld, L., Joynt, C.M. & Antonites, A.J., 2023, ‘The influence of entrepreneurial bricolage and design thinking on opportunity development’ Southern African Journal of Entrepreneurship and Small Business Management 15(1), a631. https://doi.org/10.4102/sajesbm.v15i1.631. en_US
dc.identifier.issn 1015-3977 (print)
dc.identifier.issn 2071-3185 (online)
dc.identifier.other 10.4102/sajesbm.v15i1.631
dc.identifier.uri http://hdl.handle.net/2263/97107
dc.language.iso en en_US
dc.publisher AOSIS en_US
dc.rights © 2023. The Authors. Licensee: AOSIS. This work is licensed under the Creative Commons Attribution License. en_US
dc.subject Design thinking en_US
dc.subject Design model en_US
dc.subject Creativity en_US
dc.subject Problem solving en_US
dc.subject Innovation en_US
dc.subject Opportunity development en_US
dc.subject Bricolage en_US
dc.subject SDG-09: Industry, innovation and infrastructure en_US
dc.title The influence of entrepreneurial bricolage and design thinking on opportunity development en_US
dc.type Article en_US


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