Abstract:
This exploratory study delves into the complex relationship between strategic planning and performance outcomes at South African universities, with a special focus on a specific university herein referred to as University X. It aims to bridge the knowledge gap regarding the effectiveness of strategic planning in a unique educational and cultural setting. A qualitative methodology, involving semi-structured interviews with 14 University X management members, is employed to gather perspectives on strategic planning processes and their efficacy. The findings highlight the importance of strategic planning in shaping university performance, emphasizing the role of well-managed internal resources and inclusive stakeholder engagement. The study supports the applicability of the Resource-Based View (RBV) in the context of higher education, while acknowledging the complexities and hurdles encountered in its practical implementation. It modestly contributes to a deeper, yet still developing understanding of strategic planning within the South African higher education sector and offers practical recommendations for improvement. Furthermore, it opens avenues for future research, underscoring the necessity for ongoing inquiry into strategic planning and performance in the ever-evolving field of higher education.
