Modifying the model : developing the domestic tourism remodelling model

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dc.contributor.author Harris, Karen Leigh
dc.contributor.author Botha, Christoffel Rudolph
dc.date.accessioned 2024-04-16T08:37:04Z
dc.date.available 2024-04-16T08:37:04Z
dc.date.issued 2023
dc.description.abstract COVID-19 brought travel as we know it to a complete standstill. At the time it was believed that the impact of the pandemic was unprecedented and that the projected recovery would need to be both different and transformative. This was particularly evident from a product (supply) point of view given the renewed attempts to increase tourists (demand) to destinations. As a result of this hiatus, the travel industry needed to reconsider the shape and form of the tourism product in order to revive and ensure its sustainability. The objective of this investigation is to demonstrate how the product (supply) could be remodelled in a destabilised environment as a contingency plan so as to maintain and sustain tourist arrivals (demand) in the wake of any internal crises and other external emergencies. As a result, this article presents research on a newly devised novel approach to remodel the actual supply-side of the domestic tourism value chain so as to become more resilient and resistant. In principle this remodelling hones in on stimulating the development of a tourism product that takes into account other dimensions that were not formerly or conventionally regarded as part of the hyper-local touristic experience. en_US
dc.description.department Historical and Heritage Studies en_US
dc.description.librarian am2024 en_US
dc.description.sdg SDG-11:Sustainable cities and communities en_US
dc.description.uri http://www.ajhtl.com en_US
dc.identifier.citation Harris, K.L. & Botha, C.R. (2023). Modifying the Model: Developing the Domestic Tourism Remodelling Model. African Journal of Hospitality, Tourism and Leisure, 12(4): 1291-1306. DOI: https://DOI.org/10.46222/ajhtl.19770720.432. en_US
dc.identifier.issn 10.46222/ajhtl.19770720.432
dc.identifier.issn 2223-814X (online)
dc.identifier.uri http://hdl.handle.net/2263/95570
dc.language.iso en en_US
dc.publisher AfricaJournals en_US
dc.rights © 2023 AJHTL /Author(s). Open Access. en_US
dc.subject Remodelling en_US
dc.subject Domestic tourism en_US
dc.subject Travel resilience en_US
dc.subject Domestic Tourism Remodelling Model (DTRM) en_US
dc.subject COVID-19 pandemic en_US
dc.subject Coronavirus disease 2019 (COVID-19) en_US
dc.subject SDG-11: Sustainable cities and communities en_US
dc.title Modifying the model : developing the domestic tourism remodelling model en_US
dc.type Article en_US


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