Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period

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dc.contributor.author Munday, Monique
dc.contributor.author Humbani, Michael
dc.date.accessioned 2024-03-18T13:13:21Z
dc.date.available 2024-03-18T13:13:21Z
dc.date.issued 2024
dc.description.abstract The study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using the purposive sampling technique. The lens of the integrated modified unified theory of acceptance and use of technology (UTAUT2) and the task technology fit (TTF) were used for this research. The results indicate that users’ continuance intentions are influenced by performance expectancy and habit, and that hedonic motivation and TTF are insignificant predictors. Performance expectancy mediates between TTF and continuance intention, and user experience moderates the relationship between predictors (TTF, hedonic motivation, habit) and continuance intention. Restaurant owners can use the findings of this study to design winning strategies that mix both technology features and mental perceptions to build a stronger client base during crises and future business possibilities. en_US
dc.description.department Marketing Management en_US
dc.description.librarian hj2024 en_US
dc.description.sdg None en_US
dc.description.uri https://www.tandfonline.com/journals/oabm20 en_US
dc.identifier.citation Monique Munday & Michael Humbani (2024) Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period, Cogent Business & Management, 11:1, 2308086, DOI: 10.1080/23311975.2024.2308086. en_US
dc.identifier.issn 2331-1975 (online)
dc.identifier.other 10.1080/23311975.2024.2308086
dc.identifier.uri http://hdl.handle.net/2263/95260
dc.language.iso en en_US
dc.publisher Taylor and Francis en_US
dc.rights © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License. en_US
dc.subject Mobile food delivery applications en_US
dc.subject Continuance intention en_US
dc.subject Mobile payments en_US
dc.subject User experience en_US
dc.title Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period en_US
dc.type Article en_US


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