Abstract:
PURPOSE : While artificial intelligence (AI) has shown its promise in assisting human decision, there exist barriers to adopting AI for decision-making. This study aims to identify barriers in the adoption of AI for automated organisational decision-making. AI plays a key role, not only by automating routine tasks but also by moving into the realm of automating decisions traditionally made by knowledge or skilled workers. The study, therefore, selected respondents who experienced the adoption of AI for decision-making.
DESIGN/METHODOLOGY/APPROACH : The study applied an interpretive paradigm and conducted exploratory research through qualitative interviews with 13 senior managers in South Africa from organisations involved in AI adoption to identify potential barriers to using AI in automated decision-making processes. A thematic analysis was conducted, and AI coding of transcripts was conducted and compared to the manual thematic coding of transcripts with insights into computer vs human-generated coding. A conceptual framework was created based on the findings.
FINDINGS : Barriers to AI adoption in decision-making include human social dynamics, restrictive regulations, creative work environments, lack of trust and transparency, dynamic business environments, loss of power and control, as well as ethical considerations.
ORIGINALITY/VALUE : The study uniquely applied the adaptive structuration theory (AST) model to AI decision-making adoption, illustrated the dimensions relevant to AI implementations and made recommendations to overcome barriers to AI adoption. The AST offered a deeper understanding of the dynamic interaction between technological and social dimensions.
