Abstract:
This study explores the sexual orientation known as asexuality. Asexuality is defined as an
identity that encompasses the little or lack of sexual attraction that some individuals experience.
Asexuality is not understood to be a disorder, but is contextualised as an identifier that falls
under the LGBTQIA+ umbrella. Asexuality remains a marginalised sexual orientation: one that
is often stereotyped, pathologised and stigmatised. The purpose of this study is critically to
analyse the representation of asexuality in visual culture, such as in television characters and
on social media platforms.
This study offers a sex-critical (Downing 2013b) reading of asexuality. By means of a sex critical reading, the representations of asexuality are critiqued and analysed using queer theory
and asexual theory. In this study I investigate a sample of television series, namely Shortland
Street (Hollings, De Nave & Daniel 1992-), Faking It (Goodman & Wolov 2014-2016), The
March Family Letters (Shelson 2014-2015), Sex Education (Nunn 2019-), Euphoria (Levinson
2019-) and BoJack Horseman (Bob-Waksberg 2014-2020). The television representations of
asexuality are semiotically analysed by looking at both the visual characterisation and
storylines of these characters. Further, these television representations are examined according
to asexual theory to critique heteronormative perceptions of asexuality. In addition, this study
examines alternative depictions of asexuality that differ from stereotyped representations. The
analyses of these television characters provide insight into how asexuality is presented in
contemporary media. Through the exploration of asexuality’s heterogeneity, this study
disallows a fixed one-dimensional characterisation of asexuality. I maintain that through a large
assortment of representations of asexuality, an increased visibility of asexuality on the small
screen allows for the understanding and acceptance of asexuality as a unique sexual orientation.
In this study I also conduct a comprehensive examination of user-generated representations of
asexuality that are found on social media platforms. This study investigates visual
representations of asexuality found on Twitter and Instagram, namely Yasmin Benoit
(@theyasminbenoit on Twitter and Instagram) Venus Envy (on Twitter @VenusEnvyDrag and
@venusenvydrag on Instagram), Michelle Lin (on @LGBT’s Instagram page) and Asexual
Looks (@thisiswhatasexuallookslike on Instagram). By allowing users to form communities,
visualise their asexual experience and create digital representations of asexuality, social media
platforms offer asexual individuals the unique opportunity to curate their online representations
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according to their self-identified asexual identities. In addition, this study identifies and
examines three recurrent tropes that are reiterated through the online self-representations of
asexuality. I argue that these self-representations of asexuality, allow for a more diverse archive
of representations of asexuality. Through social media platforms, asexual individuals are able
to empower themselves through the establishment of their own personalised representations of
asexuality. This enables individuals to find supportive communities, all the while validating
their own asexual identities. These user-generated representations explore asexuality’s
heterogeneity and seek to give insight into how the public, the asexual community as well as
the LGBTQIA+ community perceive asexuality. Thus, these online representations of
asexuality establish asexuality as a valid sexual orientation, one that exists amongst
heterosexual and LGBTQIA+ orientations.