Abstract:
Anyone living in a post-industrial society consumes and interacts with
typography daily, albeit often unconsciously. For many of us, typography
primarily is a linguistic or lexical tool; a vehicle by which we can express
the content of language – ‘a carrier of words’. Be it on signage, billboards,
packaging, a website or digital interface, wayfinding systems or as ink
marks on the pages of a book or Kindle, we often gauge the usefulness of a
typeface3 in terms of the degree to which it makes written content legible.
