Visa requirements and visit intention : applying the theory of planned behavior

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dc.contributor.author Juma, Chisava
dc.contributor.author Douglas, Anneli
dc.date.accessioned 2023-10-10T11:16:08Z
dc.date.issued 2023
dc.description.abstract When tourists contemplate an international destination to visit, the ease of obtaining a visa is seen as an important consideration. Even though the theory of planned behavior has been used extensively to predict tourists’ visit intentions, the purpose of this study was to understand how the expectations that tourists have of visa requirements moderate the relationships between attitudes, subjective norms, perceived behavioral control and intention to visit a destination of choice. Responses were collected from 301 individuals, using an online questionnaire. Structural equation modeling was used to test the hypotheses and confirmed the moderating role of visa requirements. en_US
dc.description.department Marketing Management en_US
dc.description.embargo 2025-03-01
dc.description.librarian hj2023 en_US
dc.description.uri https://www.tandfonline.com/journals/RPRT en_US
dc.identifier.citation Juma, C. & Douglas, A. 2023, 'Visa requirements and visit intention: applying the theory of planned behavior', Journal of Policy Research in Tourism, Leisure and Events, doi : 10.1080/19407963.2023.2249911. en_US
dc.identifier.issn 1940-7963 (print)
dc.identifier.issn 1940-7971 (online)
dc.identifier.other 10.1080/19407963.2023.2249911
dc.identifier.uri http://hdl.handle.net/2263/92802
dc.language.iso en en_US
dc.publisher Routledge en_US
dc.rights © Routledge. This is an electronic version of an article published in Journal of Policy Research in Tourism, Leisure and Events, vol. , no. , pp. , 2023. doi : 10.1080/19407963.2023.2249911. Journal of Policy Research in Tourism, Leisure and Events is available online at :https://www.tandfonline.com/journals/RPRT. en_US
dc.subject Destination choice en_US
dc.subject International travel en_US
dc.subject Theory of planned behavior en_US
dc.subject Visa application en_US
dc.subject Visa requirements en_US
dc.subject Visit intention en_US
dc.title Visa requirements and visit intention : applying the theory of planned behavior en_US
dc.type Postprint Article en_US


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