Abstract:
Climate change is a global problem which has pushed world leaders and their respective
countries to take definitive measures to address the environmental crises. One of the areas
of attention is the information, communication technology (ICT) sector. ICT tools and
infrastructure have higher rates of carbon emissions. Therefore, in line with the global call
to address climate change, ICT organisations are increasingly becoming involved in the
climate change agenda by committing to responsible Information Systems (IS) agenda. The
aim of IS, is to ensure that organisational processes enhance the quality of life contribute,
while ensuring business sustainability. Green ICT emerged as a result of the IS agenda.
Green ICT is a call for ICT users and organisations to take necessary measures to reduce
the environmental impact of ICT while enhancing the positive impact by reforming and
allowing sustainable business practices. To ensure Green ICT implementation, it is
important for organisations to assess Green ICT capabilities and constraints in order to run
ICT in accordance with Green ICT best practices. This qualitative, exploratory study sought
to investigate the implementation of Green ICT at a large IT professional services company
in South Africa, Gauteng. The study employed the Green IT adoption model (GITAM) as a
theoretical framework to explore the organisation's current approach to Green ICT
implementation. The dimensions of the GITAM model that informed the study are Green IT
context, Green IT readiness, Green IT drivers, and the intention to adopt Green IT.
The study population were executive and senior management positions, including C-level
managers and operational IT specialists involved in decision-making or day-to-day
operations, such as user support and client system implementations in the large IT
professional services company. Qualitative data was gathered using semi-structured
interviews. The data was then analysed using thematic analysis and the emerging themes
were linked to the GITAM model.
The study’s findings revealed that cost reduction, operational efficiency improvement, and
corporate image initiatives to fulfil regulatory requirements, customer expectations, andii
industry standards drive Green ICT deployment. Green efforts are hampered by the lack of
a clear Green ICT strategy and governance concerns. This is due to a lack of environmental
responsibility and green metric monitoring. In addition, the findings revealed that the COVID-
19 emergency response had a catalytic effect on promoting the implementation of Green
ICT. Telecommuting practices were widely adopted and accelerated, assisting the
organisation in the implementation of Green ICT, and enhancing resilience to the economic
shock caused by the COVID-19 pandemic. This study extends the GITAM model by
proposing an interpretive framework for Green ICT implementation. In addition, the findings
from the literature review expand understanding on how Green ICT adoption can be a
sustainable business model innovation for sustainable recovery after a crisis. In addition to
the framework, the study recommends that management should prioritise a comprehensive
and principled design approach for Green ICT management. Furthermore, the study
interrogates the conflicts of sustainability goals concerning the different environments and
stakeholders, showing that addressing the sustainability goals of all relevant stakeholders
is complex and challenging. Management should articulate the problem, devise a solution,
and set responsibility, learning, and measurement systems for green practises and
sustainable projects. Future studies might, among other things, expand on this research and
use the G-Readiness Index as a tool to assess and compare the organisation's Green ICT
capabilities and limits with other organisations in the industry.