Abstract:
"The purpose of this study is to explore how strategies are implemented in the South
African retail sector. Furthermore, the study aims to explore how these implementations
are measured and how these measurements can potentially act as a barrier to successful
implementation of an organisation’s strategy. The researcher utilised a qualitative
methodology and semi-structured interviews to collect data from relevant individuals within
the South African retail sector. Several barriers were identified and the possible reasons
for these were defined. Barriers to strategy implementation created by measurements
include accuracy, alignment and transparency. Further analysis provided more reasons
for these barriers, i.e., planning and structure, competency and team dynamics are the
main drivers behind unsuccessful measured implementations"
