The genre of banking financial product information : the characters, the setting, the plot and the story

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dc.contributor.author Helliar, C.V.
dc.contributor.author Lowies, Gert Abraham (Braam)
dc.contributor.author Suryawathy, I.G.A.
dc.contributor.author Whait, R.
dc.contributor.author Lushington, K.
dc.date.accessioned 2023-06-05T11:32:09Z
dc.date.issued 2022-09
dc.description DATA AVAILABILITY : The data that has been used is confidential. en_US
dc.description.abstract Genre theory allows us to examine texts that are written for a specific purpose. A non-fictional genre is similar to other genres such as those for films and novels, and genre theory: (i) categorises the elements of the genre; and (ii) sets up conventions and expectations for readers (Bhatia, 1997). The four elements of a genre are the characters, the setting, the plot and the story. The banking financial product literature is a particular genre of non-fictional written communication, providing descriptions of complex financial products that can affect people's lives for many years come. We extracted excerpts from the banking financial product literature which were used to interview 100 older banking customers. We found that all four elements of the genre, the characters, the setting, the plot and the story, failed its audience. To remedy this situation we contribute to practice by designing a template that can be used by writers of the genre. We also suggest using metaphors and synonyms, and argue that readers of the genre should be asked to provide feedback on drafts as part of a quality assurance process. Only then will the genre meet its readers’ expectations and sound financial decisions will be made for a better financial future for us all. en_US
dc.description.department Financial Management en_US
dc.description.embargo 2024-09-29
dc.description.librarian hj2023 en_US
dc.description.sponsorship ANZ bank. en_US
dc.description.uri https://www.elsevier.com/locate/bar en_US
dc.identifier.citation Helliar, C.V., Lowies, B., Suryawathy, I.G.A. et al. 2022, 'The genre of banking financial product information: The characters, the setting, the plot and the story', The British Accounting Review, vol. 54, no. 5, art. 101131, pp. 1-24, doi : 10.1016/j.bar.2022.101131. en_US
dc.identifier.issn 0890-8389 (print)
dc.identifier.issn 1095-8347 (online)
dc.identifier.other 10.1016/j.bar.2022.101131
dc.identifier.uri http://hdl.handle.net/2263/91025
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.rights © 2022 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in The British Accounting Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in The British Accounting Review, vol. 54, no. 5, art. 101131, pp. 1-24, 2022. doi : 10.1016/j.bar.2022.101131. en_US
dc.subject Banking product information en_US
dc.subject Genre-set en_US
dc.subject Genre-system en_US
dc.subject Understandable communication en_US
dc.subject SDG-08: Decent work and economic growth en_US
dc.title The genre of banking financial product information : the characters, the setting, the plot and the story en_US
dc.type Postprint Article en_US


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