Abstract:
Research Background: Exchange-traded funds (ETFs) as an investment vehicle
are a rapidly expanding industry globally. However, scholars have conducted little
research to evaluate the factors influencing retail investor awareness of Exchange
Traded Funds (ETFs). Awareness impacts earning, savings, contribution to the
economy, proper retirement planning, and mental peace. These have enormous
impacts on retail investors. Even so, much ambiguity exists regarding the influence
of socio-demographic parameters such as age, gender, education level, investing
experience, and subjective financial literacy on investor awareness. Furthermore,
there is a shortage of research relevant to influencing factors impacting retail
investor knowledge of Exchange Traded Funds. Thus, the present study
investigates these key determinants affecting the awareness of Easy Equities
investors.
Research Purpose and design: The purpose of this study was to investigate if
there was a significant association between five characteristics (age, gender,
education, investing experience, and subjective financial literacy) with retail
investors' awareness of Exchange Traded Funds (ETFs). The research was a
quantitative research method with a sample of 154 retail investors.
Main findings: The main findings of this research revealed that there is a
significant relationship between ETF awareness with age, gender, education, and
subjective financial literacy. The relationship between investment experience and
ETF awareness, on the other hand, based on the researcher’s finding, was
discovered to be insignificant.
