Abstract:
This study examined the factors promoting and prohibiting green energy technology
adoption. The research aimed to understand why the rate of green energy adoption
is low in the South African manufacturing industry, as the industry contributes
significant carbon dioxide emissions, causing global warming. Literature had
established that government policies and the markets were the promoters of green
energy adoption, whereas supplier experience and competencies were barriers.
Research questions were developed from the literature study to guide the research
questions used to collect data. Case study research was conducted to build on the
body of knowledge regarding the green energy diffusion and adoption phenomena.
Ten knowledgeable and experienced participants were interviewed to collect data.
The interviews were recorded and transcribed to prepare for data analysis. After
analysing data on Atlas Ti, themes from the codes were analysed under each
research question. The study supports the findings concerning promoters of green
energy, adding that investors’ functions also promoted the adoption; other supplier
capabilities, such as the unavailability of solar storage technologies, were barriers.
Hybrid models for various green energy applications and effective technologies
should be developed, providing flexibility to the industries and promoting the rate of
adopting green energy.
