Abstract:
This chapter discusses research on the
capacity and effectiveness of government’s
communications strategy as South Africa
went through the various stages of lockdown
during the Covid-19 pandemic in 2020. It
probes the working relationship between
communications from all spheres of
government and community, private, digital,
and social media, as well as organised civil
society before and during the lockdown and
assesses its impact and efficacy.
Recognising the multilingual nature of
South African society, the urban–rural
digital divide, and the prohibitive costs of
data, the chapter identifies lessons and
reaffirms the relevance of the development
communications approach to government–
citizen communications. It motivates for the prioritisation of accessible, multilingual digital
communications with a citizen feedback loop
that is transparent and responsive to ensure
people are informed and empowered, as
envisioned in the Constitution.
Such responsiveness needs an enabling
environment from government and from
the public, private, and community media
landscape. Collaboration and cooperation
across these sectors with government
communications and with the nongovernmental
health and communications
sectors is critical in such an all-encompassing
crisis. The chapter highlights the need to
continue to understand South Africa’s highly
diverse communication space, in which
digital new media platforms exist alongside
loudhailers, and make accommodations in
legislation, policy, and government coordination
with social partners to reach all people across
the digital, class, and language divides.
