Abstract:
Gaining competitive advantages are key drivers for organizations, and implementing strategy is a key enabler for gaining competitive advantages. The rate of strategy implemented successfully in larger organizations is only 33.3%, which is far too low given the importance of getting this executed right. One key factor that is seen to have positive relationship with successfully implementing strategy is the alignment of an organization’s culture to its strategy.
The purpose of this research is to identify key factors that can equip and enable leaders to effectively align an organization culture to its strategy. A qualitative approach was used to find the main reasons for leaders in organizations not aligning culture to strategy, and to identify the skills and capabilities needed by leaders to align culture to strategy.
The study was able to develop a model that will enable leaders to align an organizations culture to it strategy. This can be used to build further theory on this topic, and to assist leader in practice
