Abstract:
The study focused on examining the saving and investment behaviours of South Africans. There has been no extensive research in existing literature that has focused on this area of study. This study intends to extend the understanding of what factors contribute to the decisions individuals make about saving and investment. The primary research objective was to explore and empirically test the statistical significance of income, education and gender related to the use of suitable financial products and investigate optimal ways to save and invest. This was a quantitative study which used secondary data obtained from the Human Science Research Council database gathered through a structured questionnaire. A sample of 2,972 individuals across the country participated in and completed the survey. The results illustrated that low-income participants saved less through informal saving schemes than high-income participants, but the statistical significant difference between these groups is too small. The findings also showed that less-educated participants used predominantly more formal saving products than highly educated participants and the statistical significant difference between these groups is large. Finally, the findings highlighted that females make better investment choices than males, but the statistical significant difference between these groups is too small. This study illustrated that low savings and investment in South Africa is influenced by the type of financial products used and also demographic factors such as income, education and gender.
