How authors really frame a top manuscript

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dc.contributor.author Lindgreen, Adam
dc.contributor.author Di Benedetto, C. Anthony
dc.date.accessioned 2020-11-23T05:50:22Z
dc.date.issued 2021-04
dc.description.abstract Even when the research is completed successfully, the authors' job is not done. They must craft the best possible manuscript for submission to a targeted journal, which will put the research into the best possible light and enhance the likelihood of eventual acceptance. This is the process of framing the manuscript, and for this editorial we sought the thoughts and opinions of experienced academic colleagues on how authors should optimally frame manuscripts for journal submission. Each contributor was asked to provide three to five pieces of advice for young scholars on this topic. Our objective is to provide some non-obvious recommendations to young scholars that would substantially improve the manuscript from the reviewers' viewpoint. Our contributors present guidance on framing each section of the typical academic manuscript, from introduction to conclusion, as well as some suggestions for overall improvement. We conclude with summary remarks on the importance of putting in the time and effort to frame the manuscript effectively. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.embargo 2021-04-11
dc.description.librarian hj2020 en_ZA
dc.description.uri http://www.elsevier.com/locate/indmarman en_ZA
dc.identifier.citation Lindgreen, A. & Di Benedetto, C.A. 2021, 'How authors really frame a top manuscript', Industrial Marketing Management, vol. 94, pp. A11-A17. en_ZA
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2020.04.004
dc.identifier.uri http://hdl.handle.net/2263/77129
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 94, pp. A11-A17, 2021, doi : 10.1016/j.indmarman.2020.04.004. en_ZA
dc.subject Academic writing en_ZA
dc.subject Review process en_ZA
dc.subject Framing of manuscript en_ZA
dc.subject Reviewers en_ZA
dc.title How authors really frame a top manuscript en_ZA
dc.type Postprint Article en_ZA


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