The relevance of ethical value perceptions and supply chain information to international tourists considering purchasing exotic leather products

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dc.contributor.advisor De Klerk, Helena Maria
dc.contributor.postgraduate Zietsman, Dalien
dc.date.accessioned 2018-07-25T09:01:11Z
dc.date.available 2018-07-25T09:01:11Z
dc.date.created 2018/04/19
dc.date.issued 2017
dc.description Dissertation (MConsumer Science)--University of Pretoria, 2017.
dc.description.abstract With this study the researcher investigated the sustainable luxury value perceptions, supply chain information needs, and purchasing intent of American and Chinese tourists for South African manufactured luxury exotic leather products. Online survey data was collected from 1 043 individuals from American (518) and Chinese (525) decent. A non-probability convenient sample method was followed for data collection purposes. A self-administered questionnaire based on the works of Hennigs, Wiedmann, Klarmann and Behrens (2013c) and Cervellon and Shammas (2013) was used to test individuals’ sustainable luxury value perceptions. A self-developed scale tested the need for supply chain information. Purchasing intent was determined based on the research of Spears and Singh (2004). Data analysis consisted of descriptive and inferential statistics with correlation coefficient determination between constructs. The findings confirmed the “sustainable excellence” perception conceptualised by Hennigs et al. (2013c). It was furthermore found that only slight differences existed between American and Chinese consumers sustainable luxury value perceptions. Furthermore, it was found that American and Chinese consumers had a strong need for supply chain information relating to luxury exotic leather products, with a clear distinction existing between their operational and originality supply chain information needs. The findings showed that consumers from both nationalities had a high intention to purchase luxury exotic leather products when visiting South Africa. In addition, significant correlations were found between American and Chinese consumers’ sustainable luxury value perceptions, their supply chain information needs, and purchasing intent. Various exotic leather industry stakeholders, such as crocodile and ostrich farmers, tanneries, product designers, manufacturers, retailers, and marketers, can benefit from the findings of this study, to position their products competitively.
dc.description.availability Unrestricted
dc.description.degree MConsumer Science
dc.description.department Consumer Science
dc.identifier.citation Zietsman, D 2017, The relevance of ethical value perceptions and supply chain information to international tourists considering purchasing exotic leather products, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65957>
dc.identifier.other A2018
dc.identifier.uri http://hdl.handle.net/2263/65957
dc.language.iso en
dc.publisher University of Pretoria
dc.rights © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subject UCTD
dc.title The relevance of ethical value perceptions and supply chain information to international tourists considering purchasing exotic leather products
dc.type Dissertation


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