Abstract:
This study explores undergraduate accounting students’ perceptions of web conferencing-based tutorials, in a developing country, South Africa. In addition, this study explores the effect of these tutorials on academic performance. Understanding the perceptions of students regarding the effectiveness of using web conferencing is both influential and critical to the success or failure of the integration of web conferencing in accounting education. In general, attendance of web conference-based tutorials was found to positively and statistically significantly impact the students’ academic performance, and the majority of the respondents agreed that regularly attending the web conferences and connecting with instructors improve their academic performance. These findings offer support for the continued use of web conferencing as a beneficial teaching and learning intervention. While this study is limited to a single site, the positive results of this study may encourage other instructors to explore web conferencing tutorials and enable subsequent multiple site investigations.
