How to write really good articles for premier academic journals

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dc.contributor.author LaPlaca, Peter
dc.contributor.author Lindgreen, Adam
dc.contributor.author Vanhamme, Joëlle
dc.date.accessioned 2018-02-27T07:25:55Z
dc.date.issued 2018-01
dc.description.abstract Most of the leading journals in all fields routinely have rejection rates of 80%, 95%, or higher. All journals prefer articles that make significant contributions to the field. This article discusses ways of how authors can improve their publishing success. We discuss the up-front end of an article (title, abstract, keywords). Specifically, three types of abstracts are considered: the indicative (descriptive) abstract, the informative abstract, and the structured abstract. Subsequently, we discuss the article's introduction that serves four purposes: to focus the reader on the research question or purpose; to establish the proper frame of reference for the reader; to demonstrate the gap in knowledge that the research will fill; and to convince the reader that there is justification for undertaking the research. Then we discuss hypotheses and methodology. Regarding the methodology, we consider methodological considerations and analysis considerations. The final part of the article considers the research findings section and the discussion of these findings, as well as limitations to the research and opportunities for future research. Specifically, the discussion links back to the article's introduction. Dos and don'ts are offered for each of the article's sections. Throughout the article we present means of doing research of the manuscript to improve the manuscript and its probability of acceptance. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.embargo 2019-01-30
dc.description.librarian hj2018 en_ZA
dc.description.uri http://www.elsevier.com/locate/indmarman en_ZA
dc.identifier.citation LaPlaca, P., Lindgreen, A & Vanhamme, J. 2018, 'How to write really good articles for premier academic journals', Industrial Marketing Management, vol. 68, pp. 202-209. en_ZA
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2017.11.014
dc.identifier.uri http://hdl.handle.net/2263/64096
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2017 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 68, pp. 202-209 , 2018, doi : 10.1016/j.indmarman.2017.11.014. en_ZA
dc.subject Academic writing en_ZA
dc.subject Publication success rate en_ZA
dc.title How to write really good articles for premier academic journals en_ZA
dc.type Postprint Article en_ZA


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