Transcending diversity : the communication manager as ethical/moral ombudsperson in the postmodern organisational setting

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dc.contributor.author Leonard, Anne
dc.contributor.author Ströh, Ursula
dc.date.accessioned 2008-07-17T09:26:56Z
dc.date.available 2008-07-17T09:26:56Z
dc.date.issued 2000-12
dc.description.abstract Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ombudsperson is relatively new. With increasing numbers of communication managers now forming part of the dominant coalition / strategic decision-making team in many organisations, the real influence that these individuals have over the values that organisations accept should be critically assessed. The new role of the communication manager is conceptualised as constituting two spheres of responsibility. Internally the communication manager should be facilitating the establishment and acceptance of ethically / morally acceptable organisational values. These values will then figure in external organisational behaviour, while the communication manager will act as the eyes and ears of the society in which he / she operates. en
dc.format.extent 614696 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Leonard, A & Ströh, U 2000, 'Transcending diversity: the communication manager as ethical/moral ombudsperson in the postmodern organisational setting', Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 19, no. 2, pp. 34-50. [http://www.journals.co.za/ej/ejour_comcare.html] en
dc.identifier.issn 0259-0069
dc.identifier.uri http://hdl.handle.net/2263/6208
dc.language.iso en en
dc.publisher Southern African Communication Association en
dc.rights Southern African Communication Association en
dc.subject Communication en
dc.subject Communication management en
dc.subject Communication managers en
dc.subject Corporate communication en
dc.subject Corporate communication strategy en
dc.subject Corporate governance en
dc.subject Corporate values en
dc.subject Decision making en
dc.subject Employees en
dc.subject Ethical values en
dc.subject Moral issues en
dc.subject Organizational behaviour en
dc.subject Personal values en
dc.subject Philosophy en
dc.subject.lcsh Diversity in the workplace en
dc.subject.lcsh Communication -- Management en
dc.subject.lcsh Business ethics en
dc.title Transcending diversity : the communication manager as ethical/moral ombudsperson in the postmodern organisational setting en
dc.type Article en


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