Communication management research in South Africa : an exploratory study of the current state of affairs

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dc.contributor.author Ströh, Ursula
dc.contributor.author Leonard, Anne
dc.date.accessioned 2008-07-10T12:45:15Z
dc.date.available 2008-07-10T12:45:15Z
dc.date.issued 1999-12
dc.description.abstract Since the notion of strategic communication management had become popular in literature and as a result of the Excellence study (Dozier, Grunig & Grunig,1995), many practitioners and communication management departments have attempted to implement all or some of the elements of the Excellence theory in order to change the negative reputation of communication management research. Improving the theoretical and practical knowledge within the communication management department is one way of rectifying the aforementioned situation. The new knowledge base would include a far better understanding of the strategic management process as well as basic and advanced research practices. This exploratory study is aimed at describing the nature of communication management research and its function within the communication management department, as well as the value thereof within the greater organisation. Communication management research theory forms the basis of this project, while exploratory qualitative research was conducted within the South African corporate context in order to supplement these theoretical perspectives. en
dc.format.extent 90497 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Ströh, U & Leonard, A 1999, 'Communication management research in South Africa: an exploratory study of the current state of affairs', Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 18, no. 2, pp. 1-31. [http://www.journals.co.za/ej/ejour_comcare.html] en
dc.identifier.issn 0259-0069
dc.identifier.uri http://hdl.handle.net/2263/6096
dc.language.iso en en
dc.publisher Southern African Communication Association en
dc.rights Southern African Communication Association en
dc.subject Communication en
dc.subject Communication management research en
dc.subject Strategic communication management en
dc.subject Strategic management en
dc.subject.lcsh Communication -- Management en
dc.title Communication management research in South Africa : an exploratory study of the current state of affairs en
dc.type Article en


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