dc.contributor.author |
Rensburg, Ronel S.
|
|
dc.contributor.author |
Ströh, Ursula
|
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dc.date.accessioned |
2008-05-23T08:58:03Z |
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dc.date.available |
2008-05-23T08:58:03Z |
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dc.date.issued |
1998 |
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dc.description.abstract |
'What is chaos, that we should be mindful of it?'
(Josepth Ford).
Chaos will always be a mystery. Perhaps the ultimate, allencompassing
mystery. To paraphrase Churchill's famous
remark, it is a paradox hidden inside a puzzle shrouded by
an enigma. It is visible proof of existence and uniqueness
without predictability.
In the Greco-Roman tradition philosophers used logic
and introspection to impose mental order on the universe.
Newton, Francis Bacon and the scientists of the Renaissance
chose a different path when attempting to find truth
and understanding nature. In the twentieth century Einstein,
Bohr and others (with quantum physics and mechanics)
changed the path again, making reality even more subtle
and complicated. Then, in the past twenty years, along came
chaos theory. This theory, and the ways that natural
processes move between order and disorder, brings us
closer to understanding the planetary orbits, the shape of
clouds, that phenomena never repeat themselves exactly,
and even the complexity of changing and learning
organisations. It is the insights and extensions of chaos
theory that could carry us technologically, philosophically,
socially and individually into the Age of Aquarius and
possibly through our own African Renaissance.
Most managers are naturally susceptible to wishful
thinking. They believe what they want to believe in spite of
obvious evidence to the contrary. They try to forcefully
manage and control to create balance and order in the
workplace. The time has arrived for South African business
leaders, managers and corporate communicators to buy into
the notion that a butterfly stirring the air in Johannesburg
can create a twister in New York!
This article describes chaos theory and examines how it
can be utilised to provide insights into managing and
communicating during times of change in chaotic
organisations. |
en |
dc.format.extent |
262317 bytes |
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dc.format.mimetype |
application/pdf |
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dc.identifier.citation |
Rensburg, R & Ströh, U 1998, 'Communicating on the edge of chaos: a transformation and change management perspective', Communicatio: South African Journal of Communication Theory and Research / Communicatio: Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing, vol. 24, no. 2, pp. 52 - 64. [http://www.informaworld.com/RCSA or http://www.journals.co.za/ej/ejour_commu.html] |
en |
dc.identifier.issn |
0250-0167 |
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dc.identifier.other |
10.1080/02500169808537890 |
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dc.identifier.uri |
http://hdl.handle.net/2263/5482 |
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dc.language.iso |
en |
en |
dc.publisher |
Unisa Press and Taylor & Francis |
en |
dc.rights |
Unisa Press and Taylor & Francis |
en |
dc.subject |
Strategic management |
en |
dc.subject |
South Africa |
en |
dc.subject |
Management |
en |
dc.subject |
Butterfly effect |
en |
dc.subject |
Chaos theory |
en |
dc.subject |
Conflict management |
en |
dc.subject |
Corporate communication |
en |
dc.subject |
Organisations |
en |
dc.subject |
Public relations |
en |
dc.subject |
Relationships |
en |
dc.subject.lcsh |
Communication |
en |
dc.subject.lcsh |
Chaotic behavior in systems |
en |
dc.title |
Communicating on the edge of chaos : a transformation and change management perspective |
en |
dc.type |
Postprint Article |
en |