Bridging the gap between public relations and investor relations : a survey among management students

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dc.contributor.author Grobler, Anske F.
dc.contributor.author Landman, M.
dc.contributor.author Parreira, M.
dc.date.accessioned 2008-05-19T12:36:28Z
dc.date.available 2008-05-19T12:36:28Z
dc.date.issued 2005-12
dc.description.abstract In today's competitive and challenging South African organisational environment, investor relations (IR) is delegated to either the accounting or the corporate communication (Public Relations) department. Do accountants have the necessary communication skills, however? Conversely, few communication practitioners have a working knowledge of accounting. This indicates a definite gap in the market place for IR practitioners with an academic background in both these fields. The main objectives of this study were to understand the theoretical definitions of public relations (PR), financial communication, accounting and IR; to determine the perceptions of accounting and communication students regarding whose responsibility IR is; and to determine these students' opinions as to whether IR practitioners should have both accounting and communication knowledge. The study was a quantitative, formal, descriptive study conducted under field conditions. A self-administered questionnaire was distributed among accounting sciences and communication management students to determine the differences in their opinions regarding whose responsibility IR should be and what knowledge and skills an IR practitioner should have. Using a k-sample chi-square test, it was determined that there was a significant difference in the perceptions of students regarding whose responsibility IR is. A one-way ANOVA test indicated that students' opinions do not differ significantly on the need for IR practitioners to have knowledge of both Accounting Sciences and Communication Management. en
dc.format.extent 351758 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Grobler, AF, Landman, M & Parreira, M 2005, 'Bridging the gap between public relations and investor relations: a survey among management students', Southern African Business Review, vol. 9, no. 3, pp. 35-53. [http://www.unisa.ac.za/sabusinessreview] en
dc.identifier.issn 1561-896X
dc.identifier.uri http://hdl.handle.net/2263/5361
dc.language.iso en en
dc.publisher College of Economic and Management Sciences, University of South Africa en
dc.rights College of Economic and Management Sciences, University of South Africa en
dc.subject Investor relations en
dc.subject Public relations (PR) en
dc.subject Corporate communication en
dc.subject Accounting en
dc.subject Finance en
dc.subject Marketing en
dc.subject Personnel en
dc.subject Communications en
dc.subject.lcsh Corporations -- Investor relations -- South Africa en
dc.subject.lcsh Public relations -- South Africa en
dc.title Bridging the gap between public relations and investor relations : a survey among management students en
dc.type Article en


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