Potential influence of social and technological developments on direct marketing in South Africa

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dc.contributor.author Jordaan, Yolanda
dc.date.accessioned 2008-03-18T09:13:13Z
dc.date.available 2008-03-18T09:13:13Z
dc.date.issued 1998-06
dc.description.abstract This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence that government intervention has on the direct marketing industry, especially in terms of legislation regarding privacy. The role of the South African Post Office is put under the spotlight since the direct marketing industry is very reliant on the Post Office. The opportunities presented by the information age are discussed and future growth areas highlighted. Although this paper mainly concentrates on direct marketing, it also tries to explain the potential role of direct marketing in an economic system approach, as a driving force of economic progress in developing countries. en
dc.format.extent 137227 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Jordaan, Y 1998, 'Potential influence of social and technological developments on direct marketing in South Africa', South African Journal of Economic and Management Sciences, vol. 1 no. 2, pp. 306-321. [http://www.journals.co.za/ej/ejour_ecoman.html] en
dc.identifier.issn 1015-8812
dc.identifier.uri http://hdl.handle.net/2263/4760
dc.language.iso en en
dc.publisher Faculty of Economic and Management Sciences, University of Pretoria en
dc.rights Faculty of Economic and Management Sciences, University of Pretoria en
dc.subject Direct marketing industry en
dc.subject Technological developments en
dc.subject Government interventions en
dc.subject Information age en
dc.subject Legislation en
dc.subject Privacy en
dc.subject Social development en
dc.subject South African Post Office en
dc.subject.lcsh Direct marketing -- South Africa en
dc.title Potential influence of social and technological developments on direct marketing in South Africa en
dc.type Postprint Article en


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