Abstract:
A review of the websites of 43 UK-based agencies that are recruiting teachers in
South Africa and other countries finds that important information about what to
expect often is missing. An analysis of the marketing strategies shows that
agencies overall are promising schools thorough vetting of candidates and low
fees, are promising prospective teachers good pay while inviting them to imagine
an exciting life outside the classroom, and are assuring both that the agency can
make the “right” match. The article concludes with a list of recommendations for
candidates and for agencies.
