Browsing Theses and Dissertations (Graduate School of Technology Management (GSTM)) by Subject "Automobiles customizing"
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Browsing Theses and Dissertations (Graduate School of Technology Management (GSTM)) by Subject "Automobiles customizing"
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(University of Pretoria, 2006-11-01)The introduction of a vehicle destined for world-wide export brought mass customization to BMW SA. This, together with a 29% headcount reduction, a model range increase, stringent profitability targets and increased customer ...
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