The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During ...

Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance ...

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The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies ...

Managers and marketing practitioners are spending more time and limited resources on finding new ways to acquire and retain customers. This study pursues the goal, to assist marketing practitioners, with a model of constructs ...

This study explores the theoretical construct of sport sponsorship and where it fits into general marketing and sport marketing theory. The direct expenditure in the local sport sponsorship industry is estimated at close ...

Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent ...

Please read the abstract in the section 00front of this document

Please read the abstract (Synopsis) in the section 00front of this document

Services are becoming increasingly important. Almost two-thirds of the world’s total economic output is accounted for by services. Moreover, the leisure services industry is one of the fastest growing industries around the ...