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Browsing Theses and Dissertations (Marketing Management) by Type "Thesis"
Now showing items 1-20 of 31
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(University of Pretoria, 2014)The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...
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(University of Pretoria, 2006-11-02)Please read the abstract in the section 00front of this document
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(University of Pretoria, 2015)Rapid growth in the mobile telecommunications industry has resulted in near-saturated markets and thus intense competition. Due to high new customer acquisition costs, mobile network operators (MNOs) provide attractive ...
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(University of Pretoria, 2012)This study investigates the process of index construction as a means of measuring a hypothetical construct that can typically not be measured by a single question or item in a survey study and applying it as a method of ...
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(University of Pretoria, 2018)The African continent continues to register an increase in the uptake of smartphones and other personal digital assistants, all of which are capable of making mobile payments. Consequently, mobile payment service providers ...
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(University of Pretoria, 2011-06-07)Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through ...
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(University of Pretoria, 2015)The competitiveness of commercial banks is of vital importance for a developing country that is striving to enhance the standard of living of its citizens by ensuring an expansion of banking services. Several international ...
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(University of Pretoria, 2006-09-05)Please read the abstract in the section 00front of this document
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(University of Pretoria, 2017)Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching ...
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(University of Pretoria, 2018)Value is considered the core of business-to-business marketing, and creating superior value from the customers’ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and ...
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(University of Pretoria, 2021-07)The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...
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(University of Pretoria, 2013)The fundamental nature of the research question for this study was centred on the functions of internal communication. It was within this context that functionalism as theoretical approach was selected for the study of ...
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(University of Pretoria, 2005-07-06)This study explores the theoretical constructs and implementation of quality models to ensure continuous improvement in South African higher education institutions. Globalisation issues have forced higher education ...
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(University of Pretoria, 2012)The Out-of-home advertising media are far more expansive than they used to be, and the shape and format of these media globally, as well as in South Africa, have changed considerably over the past few decades. Until rather ...
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(University of Pretoria, 2008-11-27)The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies ...
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(University of Pretoria, 2007-05-02)This study explores the effectiveness of the South African National Strategy for the development and promotion of small businesses in South Africa, where it first evaluates the effectiveness of the instructional framework ...
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(University of Pretoria, 2024-07)This article-based PhD study investigates zero waste (ZW) behaviours amongst South African consumers. The study takes a 5R approach to studying ZW, meaning ZW is defined as consisting of five dimensions namely refuse ...
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(University of Pretoria, 2013)The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global ...
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(University of Pretoria, 2011)In today’s society media is ubiquitous. Through its pervasiveness it plays an inextricable role in society, impacting on culture, economy, politics, education and communication. In a postmodern society technological advances ...
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(University of Pretoria, 2020)Protected areas are characterised as environments of constant change, complexity and uncertain conditions. Managers have to achieve biodiversity objectives against a backdrop of great expectations from society. Pressured ...
Now showing items 1-20 of 31