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Browsing Theses and Dissertations (Marketing Management) by Subject "Choice factors"

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A higher education marketing perspective on choice factors and information sources considered by South African first year university students

Wiese, Melanie (University of Pretoria, 2008-11-27)

The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies ...

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