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Browsing Theses and Dissertations (Marketing Management) by Subject "Business sophistication"

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Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa

Van Zyl, H.J.D. (Hendrik Jacobus Dion) (University of Pretoria, 2012)

This study investigates the process of index construction as a means of measuring a hypothetical construct that can typically not be measured by a single question or item in a survey study and applying it as a method of ...

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