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Research Articles (Marketing Management): Recent submissions
Now showing items 41-60 of 297
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(Routledge, 2021)Using survey data collected from 781 frontline employees of a South African retailer, this study investigated the degree to which employees’ perceptions of six service-oriented high-performance work practices (HPWPs) – ...
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(Wydział Zarządzania Uniwersytetu Warszawskiego, 2021-12-15)Although existing literature claims that consumers are ready for proximity mobile payments, the reality is that adoption is still low in South Africa. Service providers’ attempts to translate this potential into profi t ...
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(EconJournals, 2021)The purpose of this study is to empirically test the relationship between perceived risk factors and adoption of proximity mobile payments, and to explore the mediating effect on perceived value. Using a descriptive ...
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(Africa Journals, 2022-04)Events offer destinations the opportunity to showcase unique local resources and despite the challenges posed to this niche market, it can serve as part of post-COVID-19 recovery. Music events present experiences ...
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(Africa Journals, 2022-02)Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with ...
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(Wiley, 2021-05)From presidential campaigns to social awareness campaigns, celebrities have gradually become central fixtures in modern politics. They tend to be information platforms for candidates and parties they either clearly support ...
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(Routledge, 2022)Visitor research constitutes a substantial body of knowledge within tourism literature. Effective application thereof enhances managerial decision-making towards more sustainable tourism management. However, this research ...
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(Routledge, 2023)A great deal of visitor research is being produced, yet sub-optimal use thereof in practice raises concerns. This study is the first to measure actual levels of utilisation of visitor research in tourism and recreation ...
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(Elsevier, 2021-12)Despite tourism researchers continually collecting new data on visitors, academic understanding of the utilisation of this knowledge remains fragmented. Using a sample of 407 national park studies published from 2014 to ...
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(Africa Journals, 2021-02)This paper discusses the governance practices in the Malawi tourism and hospitality sector and their impact on the sustainability of natural resources. The focus of this paper is the National Tourism Policy (NTP) for Malawi ...
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(Inderscience, 2021-08)With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...
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(Inderscience, 2021-12)Practitioners and academics are showing greater interest in the relationship quality between firms and their customers due to its positive association with customer loyalty. To improve relationship quality, it is imperative ...
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(Inderscience, 2021-04)Airbnb, a worldwide giant in the sharing community, has shown tremendous growth in the past few years, especially in developing countries such as South Africa. The next big challenge for Airbnb is probably to understand ...
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(Southern African Communication Association, 2021-07)This study determined the direct effect and mediating effect of the presidential candidate’s perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media ...
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(Sage, 2022-11)Creative tourism strategies are often adopted by destinations as a result of its appeal to policy makers, without a serious assessment of tourists’ needs. Although there are significant cultural and heritage resources in ...
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(MC Cant, 2020-12)The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, ...
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(Inderscience, 2020-12)Customer-firm association length is used frequently as an indicator for identifying relational customers. This study explores rather using customers' relationship intentions by also considering the relationships between ...
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(Adonis and Abbey Publishers, 2020-03)The concept of internal marketing has received much attention from researchers and academics alike. This study, therefore, investigated internal marketing as a strategy to achieve sustainable competitive advantage in the ...
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls (Routledge, 2021)A few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental ...
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(Inderscience, 2021-02)Consumers are moving towards social networking technologies as an alternative channel for shopping. This research extended the technology acceptance model (TAM) to investigate the factors that predict Facebook users' ...
Now showing items 41-60 of 297