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Research Articles (Marketing Management): Recent submissions
Now showing items 1-20 of 308
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The impact of shopping values on e-satisfaction and shopping wellbeing : a South African perspective (Universitas Islam Nahdlatul Ulama Jepara, 2024-06)OBJECTIVE: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the ...
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(Emerald, 2024-09)PURPOSE – Customers’ proactive helping behaviours involving personal initiative taking may present an effective solution for assisting other customers in avoiding harmful brands. Accordingly, this study aims to propose a ...
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“Fresh start” messaging, “rebirth associations,” and consumers’ environmentally sustainable actions (Springer, 2025)What do consumers do with their used clothing, books, and children’s toys? In this research, we introduce metaphoric “fresh start” messaging as an effective tactic to encourage consumers to engage in environmentally ...
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(Emerald, 2025-02)PURPOSE : This paper aims to propose the sensory stimulation spillover effect phenomenon, defined as the process by which sensory stimulation in one area generates positive impressions and favorably impacts opinions in ...
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(Emerald, 2025-01)PURPOSE : The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective ...
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(Africa Journals, 2024)The exploratory study sought to present a review of scholarly literature and synthesise academic insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of knowledge pertaining the ...
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(Routledge, 2025)The study provides new insights by investigating the influence of brand bravery on marketing communication effectiveness in two bravery contexts: environmental sustainability and inclusivity communications, in an emerging ...
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(MC Cant, 2024-06)With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand ...
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(Luminous Insights LLC, 2024-01-04)With the 2023 The Sustainable Development Goals Report confirming that the world is far from reaching the established sustainability goals for 2030, we focus this commentary on environmental and social sustainability from ...
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(Wiley, 2024)The purpose of the study was to test a modified information system success model in the context of a mobile travel application in order to provide a richer explanation of the focal operating system and the psychological ...
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(Emerald, 2024)PURPOSE – Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft ...
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(AOSIS, 2024-05-23)BACKGROUND : Studies investigating the relationship between travel motivations and destination choice are often unidimensional and hierarchical, presenting limited perspectives on traveller groups with diverse socioeconomic ...
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(Elsevier, 2024-03)The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. ...
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(Taylor and Francis, 2024)Governments around the world implement tourism taxes as a means of generating revenue to promote their respective destinations. South Africa introduced a voluntary tourism tax to raise additional funds for destination ...
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(Universidade de Aveiro, 2023)Corporate social responsibility (CSR) is a multifaceted concept when considered from a multiple stakeholder perspective. CSR is not a new concept and has evolved into a widely accepted business practise. CSR engagement ...
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(Emerald, 2024-07)PURPOSE : The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting. DESIGN/METHODOLOGY/APPROACH : The study’s sample included ...
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(Elsevier, 2024-08)The purpose of this study was to determine the influence of MFDAs characteristics on satisfaction in a health emergence situation, as well as the interrelationships between satisfaction, trust, and continuance intention. ...
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(MC Cant, 2023-11)The purpose of this study was to test the relationship between the independent variables (responsiveness, credibility, reliability, commitment, and empathy) and the dependent variable in the study (satisfaction). A cross ...
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(Unisa Press, 2023-06)PURPOSE : This research employs Aaker's brand personality framework to explore the interrelationships between social network platform brand personality and attitude, motivations, behavioural intention, and behaviour. ...
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(Emerald, 2023-03)PURPOSE – This study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public’s power, as ...
Now showing items 1-20 of 308