Browsing Research Articles (Marketing Management) by Type "Preprint Article"

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Factors motivating consumers to engage in direct purchasing

Jordaan, Yolanda (Psychological Society of South Africa, 2005-06)

Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers ...
The heart and mind of a radio station : audience perceptions of radio station brand personality

Roux, Therese; Maree, Tania (Routledge, 2022)

The focus of this research was to explore consumer brand responses to the brand personality of a South African classical music radio station, Classic 1027. This study investigated how key brand responses are influenced by ...
A market-oriented approach to responsibly managing information privacy concerns in direct marketing

Dolnicar, S.; Jordaan, Yolanda (M.E. Sharpe, 2007)

Marketing communications media technologies have the potential to be intrusive and influence consumers' perceptions of marketing communication. Aggressive direct marketing (DM) is one communication tool that has the ...

Now showing items 1-3 of 3

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